President, DSOJ and Head Corporate Communications
Henkel Serbia and Henkel Adria
Jelena Šarenac has more than 20 years in communication and marketing. She gained valuable experience in marketing and communication working for Mercedes-Benz Company, DaimlerChrysler and for Coca-Cola brands as planning director in a marketing agency. During last ten years she has been working for Henkel Serbia, in charge for internal and external communications, public affairs and brand communications in Serbia, Slovenia, Croatia, Bosnia and Hercegovina.
Jelena is President of the Serbian society for public relations (DSOJ), active member of the Serbian Association of Managers (SAM), American Chamber of Commerce in Belgrade (AmCham) and European Association of Communication Directors (EACD). She was jury member for the DSOJ award PRiznanje (2012-2014), jury member for ICCO Awards 2016 and jury member for „Effie Awards Serbia 2017“. She was awarded with the prestigious PRO.PR award in 2016, for achievements in communications managements in the region.
During her career she took a number of professional courses in the field of communications, marketing, leadership and planning, some of them at “IEDC - Bled school of management” and “Cranfield university – school of management”. She lived in Germany, Russia and UK, fluent in German, French, Russian and English. Basic knowledge of Italian.
She is married and mother of two boys.
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